How many hashtags should you use?
Hashtags help TikTok and Instagram understand what a post is about and who might want to see it. A handful of relevant tags usually works better than a long list: three to five on TikTok, and a focused set of up to around ten on Instagram, are common starting points. More tags do not make a post travel further if they are not relevant.
Mix broad, niche and community tags
- Broad tags (#coffee, #fitness) describe the big category and have huge competition.
- Niche tags (#pourover, #homegym) match what the post is really about — this is where the right viewers search.
- Community tags (#homebarista) are the ones a specific audience follows and engages with.
A good set combines a couple of broad tags with mostly niche and community tags. The generator groups its suggestions this way so you can build that mix quickly.
